The Challenge:

The Oro Editions Instagram account had a minimal presence and low engagement. The goal was to revitalize the platform and establish it as a go-to community for architecture and design professionals.

The Approach:

My strategy was centered on direct collaboration with the featured architects and designers. I involved them in the content creation process, sharing behind-the-scenes footage that they were excited to be part of. This led to the architects actively co-creating content and eagerly sharing it with their own highly-relevant networks, resulting in powerful and perfectly targeted exposure for the brand.

The Challenge:

The Oro Editions Instagram account had a minimal presence and low engagement. The goal was to revitalize the platform and establish it as a go-to community for architecture and design professionals.

The Approach:

My strategy was centered on direct collaboration with the featured architects and designers. I involved them in the content creation process, sharing behind-the-scenes footage that they were excited to be part of. This led to the architects actively co-creating content and eagerly sharing it with their own highly-relevant networks, resulting in powerful and perfectly targeted exposure for the brand.

The Results:

Grew organic followers by over 300% in 12 months.

• Boosted average post engagement rate from 0.5% to over 2%.
• Leveraged author partnerships to significantly amplify brand reach.