The Challenge:

Big Island Farm had a strong local following but no presence on TikTok. The challenge was to break into this new, younger demographic, translating the farm's brand into a format that resonates with a Gen Z audience and learning to master the platform's unique algorithm and trend-based culture.

The Strategy & Execution:

1. Market Research: Conducted an analysis of top-performing content in the #farmtok, #sustainableliving, and #hawaiilife niches. Identified key trends, popular audio, and effective video formats.
2. Content Strategy: Developed three TikTok-native content pillars: 1) "Satisfying Harvests" (short, visually appealing ASMR-style videos), 2) "Day in the Life" (showing the authentic, hard work of farming), and 3) "Farm-to-Table Explained" (quick educational videos on how produce gets to market).
3. Trend Integration: Actively monitored trending sounds and video formats, adapting them to the farm's content in a way that felt authentic and not forced.
4. High-Volume Experimentation: Posted 4-5 times per week to rapidly test content styles and provide more data to the TikTok algorithm, which helped accelerate growth and identify what worked.

The Results:

1. Grew the new TikTok account to 30,000+ followers within 24 months.
2. Produced a viral video ("POV: you decided to come expierence the farm life with us") that achieved over 1m views and 300,000 likes.
3. Increased brand awareness among a new demographic, with audience analytics showing 45% of followers were between the ages of 18-34.