The Challenge:

The Oro Editions LinkedIn page was inactive, used primarily for one-way company announcements. It suffered from low engagement and stagnant growth, failing to connect with its core professional audience of architects, designers, and academics.

The Strategy & Execution:

1. Strategy Shift: Transformed the content strategy from "company news" to "industry value." The new focus was on sharing insights, celebrating authors, and sparking professional conversation.
2. Thought Leadership Content: Created and shared content that provided value, such as carousels explaining complex design concepts, excerpts from published books, and Q&A articles with featured architects.
3. Community Engagement: Utilized LinkedIn Polls to ask engaging questions about design trends and hosted a LinkedIn Live event with an author for a new book launch, fostering direct interaction.

The Results:

1. Increased LinkedIn follower growth rate by 40% month-over-month.
2. Boosted average post engagement (likes, comments, shares) by over 300%.
3. Successfully positioned the page as an industry resource, leading to inbound inquiries from potential new authors.

The Challenge:

The Oro Editions LinkedIn page was inactive, used primarily for one-way company announcements. It suffered from low engagement and stagnant growth, failing to connect with its core professional audience of architects, designers, and academics.

The Strategy & Execution:

1. Strategy Shift: Transformed the content strategy from "company news" to "industry value." The new focus was on sharing insights, celebrating authors, and sparking professional conversation.
2. Thought Leadership Content: Created and shared content that provided value, such as carousels explaining complex design concepts, excerpts from published books, and Q&A articles with featured architects.
3. Community Engagement: Utilized LinkedIn Polls to ask engaging questions about design trends and hosted a LinkedIn Live event with an author for a new book launch, fostering direct interaction.

The Results:

1. Increased LinkedIn follower growth rate by 40% month-over-month.
2. Boosted average post engagement (likes, comments, shares) by over 300%.
3. Successfully positioned the page as an industry resource, leading to inbound inquiries from potential new authors.